Global collaboration. Connecting markets.

Farham Darman Pooyesh is an international company active in trade, import and export, sourcing, procurement and distribution.

Drawing on strong partnerships, market knowledge and trade expertise, we improve access to trusted products and build lasting connections between markets — with offices in Tehran and, through Smart Edge Trading LLC, in Muscat.

Start a conversation Our business activities

Tehran & MuscatHead office and regional subsidiary

Exclusive representationsSelected manufacturers in North America, Europe and Asia

5 business sectorsFrom medical devices to steel and metals

End-to-end tradeSourcing, import, marketing and distribution

Who we are · 2:10

A trading partner, not just a supplier

Two minutes on how our teams in Iran and Oman source, import and distribute trusted products — and what that means for your business.

Specialists, physicians, pharmacists and industry professionals
Offices in Tehran and Muscat, one point of contact
Established relationships with authorities in both markets

International trade, from start to finish

We handle the full chain — or the single step you need.

Step 1

Sourcing

Identifying and qualifying reputable international manufacturers.

Step 2

Negotiation

Commercial terms and exclusive representation agreements.

Step 3

Registration

Agency registration, product licensing and order registration.

Step 4

Shipping

Freight and forwarding to Iran, Oman and regional markets.

Step 5

Customs

Clearance and documentation handled by our own teams.

Step 6

Distribution

Market access, sales, marketing and nationwide distribution.

Our business activities

Exclusive representation and distribution across five sectors.

Medical Equipment & Healthcare

Medical devices, pharmaceuticals and healthcare products.

Cosmetics & Personal Care

Skincare, hair care, cosmeceuticals, personal care and hygiene.

Baby & Kids Products

Feeding, care, hygiene, toys and everyday essentials.

Steel & Metals

Steel products, metals and selected industrial materials.

Specialized Products

Selected opportunities across other high-potential sectors.

Looking for a specific product?

Tell us the product and the destination market, and our procurement team will come back to you.

Send a request

Our values

Integrity. Reliability. Expertise. Partnership. We believe lasting businesses are built on trust, quality and consistent performance, combining market knowledge and international experience with a commitment to doing business with professionalism.

Trusted to support better health

We connect reputable international manufacturers with local and regional markets, and we have grown alongside a rapidly evolving healthcare sector.

We put people’s health and well-being at the heart of our healthcare activities
We operate with professional independence and integrity
We make fair, transparent and timely business decisions

Our mission

To connect global opportunities with local needs through trusted products, strong partnerships and efficient international trade — making the right connections, in the right markets, at the right time.